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Shore

Wearable Designed for Beach Goers

Research

What do people bring to the beach?

What do people bring to the beach?

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Above data from self lead survey. data below  - https://www.stltoday.com/travel/

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Target
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This is Bree.

She spends nearly all her free time soaking up the sun on her local beach. On crowded days, she is hesitant to leave her belongings behind to enjoy the water. Her current tote bag is often over filled and heavy, making it painful to carry on one shoulder. She tries to remember to bring a spare disposable plastic bag for her wet swimsuit but sometimes forgets and has to deal with everything getting wet and sandy.

Market Analysis

Here are some beach bags currently on the market that address her needs...

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FlexSafe by AquaVault

“will NOT eliminate the thefts but will certainly slow down the process - just a little more peace of mind.”

Dejaroo Mesh Beach Bag

“Completely see through - water will just flow through the holes. It won’t help keep anything dry.”

WaterSeals Anti-Theft Drawstring

“I thought it was a bit annoying to get in and out of, with having to unravel it every time.

Goals

Design Goals.

Design a bag for the beach that will enable users to conveniently carry all their items while bringing a sense of security to leave them behind and fully enjoy their time.

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Easily Cleaned

Make a quick interaction to effectively shake out the sand or toss it in the washing machine.

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Anti-Theft

Protection against thefts to give users peace of mind.

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Waterproof

Protect against splashes and rising tides. Keep wet items ventilated and separated from dry items. 

Ideation
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Mockups

Box like shape altered to tote pattern, to be more versatile

Straps convertible and adjustable, can be backpack or over the shoulder tote

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In original concept the shoulder straps get thread through front straps and locked together

Bottom unzips to reveal mesh window, used to shake out sand

Adjustable cotton webbing straps for towel

Bottom of bag is waterproof 

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CMF
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Ipanema :

Drawing inspiration from the world famous beaches of Rio de Janeiro Brazil. A city full of vibrant festivals, sprawling favelas, and mountainous terrain.

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Big Sur

Inspired by the rugged stretch of central California's coastline. known for its iconic seaside cliffs, the winding curves of highway one and the misty air.

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Cinque Terra

A vibrant string of five old cities clinging to the cliffs of the Italian Riviera Coastline. Filled with colorful buildings, wineries, fisherman and sunbathers. 

Technical Planning

Technical Planning
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Modeling
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Works Like Prototype

Prototype
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Anti-theft.

Lock contents inside bag

or lock bag to beach chair

Unclip straps 

 

Flip straps to front and       around arm of chair

 

Choose grommet that best fits tightness you want

 

Thread padlock through grommets and lock

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Water proof.

Separate storage for wet items, keeps inside contents dry

Adjustable outside towel straps keep wet and dry items separate, while opening up space on the inside of the bag

 

Bottom orange section of bag is water proof, making it safe to place bag on wet sand

Water proof and ventilated side pocket provides a safe space for wet swimsuits

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Easily cleaned.

Mesh bottom allows sand to be 

shaken out without emptying bag

When unzipped, the bottom water proof zipper reveals mesh underside

 

User can open flap and shake out sand without emptying contents of the bag

 

The top portion of the bag is durable outdoor fabric, bottom half is water proof canvas. Both can be easily wiped clean

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Versatile wear.

Switch between traditional tote carry and a hands free backpack option

Unclip straps and convert bag into backpack or over the shoulder tote. Adjust straps for comfort

 

Backpack better distributes weight and frees up hands to carry beach chairs and other items

Thank you for looking!

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